- Posted on May 14th, 2008 in MP3 Players, Popular
Microsoft’s Zune is now the third most popular mp3 player brand, sales figures have revealed.
According to statistics for the first quarter of 2008, the mp3 now accounts for four per cent of the market ranking behind Apple with 71 per cent and SanDisk with 11 per cent.
Creative, which makes the Zen mp3 player, is the fourth most popular brand, accounting for two per cent of sales.
Released last year, the second generation 80GB Zune "is finally giving everyone a true alternative to the iPod", Donald Bell, writing for review site CNet, claims.
"The Zune has blossomed from an ugly duckling," he adds.
Microsoft has also teamed up with NBC to provide Zune users with TV shows on their music players.
The company is releasing a software update for the devices so that downloads of programmes such as South Park, The Office and Heroes can be viewed on the devices.
Some two million Zunes have been sold since the portable media player was launched in November 2006, Microsoft has revealed.
