The debut clothing line by a leading international rock star is to be sold exclusively through online retailer eModa.
Chester Bennington, lead singer of multi platinum-selling Linkin Park, has confirmed that items from his Ve’Cel range, which features clothing for both men and women, will be sold through the company’s website.
He said that he chose eModa because they are "ahead of curve" when it comes to "style and trend setting brands".
Mr Bennington added that his Ve’Cel line has a "strong brand proposition" and designs which are "refreshingly honest and naturally cool".
Dan Kogan, chief executive of eModa.com, said it is hoped that Ve’Cel will "make an impact" in fashion.
"Chester brings something to the table that other people in his industry don’t bring with them to the fashion label table. He is very involved in all aspects and makes himself available for whatever is needed from him to grow his brand," he added.
Finnish black metal band Children of Bodom have announced that they are set to launch their new clothing line Wild Child Industries.
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