Bindi Irwin launches eco-friendly fashion range’

The daughter of the late Steve Irwin is preparing to launch a new range of eco-friendly fashion.

Bindi Irwin, is unveiling her new RENEW ‘restore the planet’ line of clothing which s all made from second-generation cotton.

Ecorazzi.com reports that the material is better than organic material because it "results in less pollution and chemicals" and requires less energy and water during production than conventional cotton.

A portion of the proceeds raised by the RENEW line is set to help fund programmes at Australia Zoo, which was run by the ten-year-olds father before his untimely death in 2006.

Bindi told the website that was she was "so excited about the range".

"I am always talking about re-using and replanting to renew the earth so this is a great way to get my message out," she added.

Rapper Lupe Fiasco is also planning to launch his own fashion line.

He told Complex magazine that his Fall of Rome catalogue is set to be released later this year.