Andre 3000 launches Benjamin Bixby label

The lead singer of Outkast has launched his new fashion line in the UK.

Andre 3000 has unveiled his Benjamin Bixby fashion label, which is influenced by early American college football and 1930’s athletics.

The Times reports that a range of items, including polo shirts, tweed trousers and hooded woollen duffle coats are included in the range, tailored in a combination of classic and refined fabrics.

A host of stars are reported to have turned up to celebrate the launch of the label, including fashion designer Ozwald Boateng, shoe guru Jimmy Choo and TV presenter Alexa Chung.

Speaking about the Benjamin Bizby line, Andre 3000 told the newspaper it "celebrated a passion for craftsmanship and individuality (that would) appeal to someone with an eclectic point of view and a sense of adventure".

Leading NBA basketball star DeShawn Stevenson, who plays for the Washington Wizards, is currently preparing to launch his 2Family clothing line.

He told the Washington Post the label contains t-shirts and hats to date.