Paris Hilton launches fifth fragrance

Hotel heiress Paris Hilton has launched her fifth fragrance, Fairy Dust.

The celebrity socialite’s product follows in the footsteps of Can Can, Heiress, Just Me and Paris Hilton.

It will be launched in mid-October alongside an ad campaign featuring Paris herself as a fairy and the slogan "Do you believe in fairy tales?".

According to basenotes.net, the perfume was created by Mane’s Celine Krakower and features prosecco accord, pink peony and orange blossom.

The website quotes Paris as saying: "The scent is magical! It’s delicate in the morning, sensual during the day and seductive in the evening. When I wear Fairy Dust, I feel as whimsical and free as a dazzling fairy."

Fairy Dust will be available as an eau de parfum and a body lotion.

Meanwhile, songstress and actress Jennifer Lopez launched her fragrance for men Deseo on earlier this week in New York.

The scent follows several perfumes for women including Glow and Miami Glow.