Katie Holmes ‘helping jeans brand success’

Katie Holmes has helped the Prps jeans brand to sell out its first-ever woman’s collection.

The Hollywood star and wife of Tom Cruise has recently been photographed in New York wearing the brand’s Boyfriend jeans.

According to the New York Daily News, that particular range of jeans sold out across the UB before the brand had been "officially launched".

Donwan Harrell told the newspaper that Ms Holmes has definitely "had an influence in increased sales".

He added that the Boyfriend line had been inspired by his wife who wore his jeans around the house.

"It’s a refreshing alternative to the skinny jean," added Mr Harrell.

Denim brand Dollhouse recently announced it had signed a partnership with female pop group Danity Kane to design a range of jeans inspired by the band’s number one album Welcome to the Dollhouse.