Designer releases his first scent

Designer Gareth Pugh has unveiled his first scent in New York.

The perfume, which is named Diagonal, has been created as part of a campaign to raise money for the charity designers against AIDS campaign with five other designers also creating new fragrances.

Jeremy Scott, Alexandre Herchcovitch, Bernhard Willhelm and Cosmic Wonder Light Source are all part of the Six Scents Initiative.

Only 2,000 bottles of each lingeriewill be released and they will go on sale on December 1st to coincide with World AIDS day.

Songstress Beyonce recently chose to wear Pugh’s designs to the MTV Europe Awards.

The Crazy In Love singer, who favours creations by well-known names such as Giorgio Armani and Roberto Cavalli, donned one of the Brit’s black cotton vent dresses from next year’s spring and summer collection, according to the Daily Telegraph.

Model Agyness Deyn wore the dress to the designer’s London Fashion Week show back in February.