Vivienne Westwood signs up Pamela Anderson

Former Baywatch star Pamela Anderson is the star of a new promotional campaign for Vivienne Westwood, according to reports.

The actress and glamour model is believed to feature in marketing created to raise awareness of the acclaimed fashion designer’s latest collections.

It is thought that Anderson’s involvement in the promotions, which were shot by Juergen Teller on location in Malibu, came about after she met Westwood at a show during London Fashion Week.

Advertising shots featuring the actress are expected to debut in magazines from the start of February, while it is believed that the shots will also be available soon afterwards in a coffee table book.

Details about the collaboration have emerged after its was confirmed that supermodel Kate Moss is set to continue creating fashion collections for UK high street retailer Topshop.

It is believed that the extension of the current deal will see the star work on lingerie and accessories collections for the popular clothing company.