Fashion designer Henry Holland is set to give the classic Levi 501 jeans a make-over.
He has teamed up with the company to design a new six-piece collection, which is set to be launched at London Fashion Week, which kicks-off on September 17th.
The designer’s garments are rumoured to have been influenced by Beverley Hills 90210, the iconic 90’s TV show, and are set to feature floral and polka dot designs.
All the designs are set to go on general sale in Selfridges’s the day after they appear on the catwalk.
Mr Holland told femalefirst.co.uk: "Being involved with something as iconic as the Levi’s 501 is a real honour and has allowed me to work with denim properly for the first time.
"I’m so happy with the outcome."
Victoria Beckham is also set to launch her new range of dresses at New York Fashion Week.
She is preparing to show off the collection to journalists and boutique retailers in person rather than through a large catwalk show.











